Overview
Total Users
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Active Users (7d)
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Organizations
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Tasks Created
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Key Metrics Trend
Month-by-month — last 12 months
New Users
Daily signups — last 30 days
Daily Active Users (DAU)
Users who created a task or message — last 30 days
● Task activity
● Chat activity
● Combined DAU
Recent Signups
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This Week at a Glance
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Industry Breakdown
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Org Size Distribution
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Feature Usage
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User Accounts
| User / Org | Type | Industry | Plan | Team | Projects | Tasks | Employees |
Engagement
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Last Active | Joined |
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Organizations
| Organization | Industry | Owner | Members | Projects | Tasks | Visits | Created |
|---|---|---|---|---|---|---|---|
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Retention & Product-Market Fit
D1 Retention
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Users active day after signup
D7 Retention
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Users active 7 days after signup
D30 Retention
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Users active 30 days after signup
Activation Rate
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Created task within 7 days
Avg Session Length
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Minutes per work session
Tasks / Project
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Avg tasks per active project
Translation Rate
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Tasks using AI translation
Photo Rate
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Tasks with photo attachments
Crash-Free Sessions
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iOS + Android (App Store / Play)
Connect App Store API for live data
Stickiness (DAU/MAU)
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Daily / monthly active ratio
Churn (30d)
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Users inactive 30+ days
Power Users
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Active 20+ of last 30 days
User Retention Curve
Percentage of users returning over time after signup
● Your app
● Good benchmark
PMF Signal — Core Actions
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User Cohorts by Signup Month
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Engagement Depth
% of users who have completed each activation step
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Session Length Distribution
How long crews stay in the app per visit
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Weekly Active Users Trend
WAU over last 12 weeks
Feature Adoption Funnel
Which core features are users actually using?
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Activity Feed
Recent Tasks Created
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Recent Work Sessions
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Chat & Translation Activity
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Revenue & Subscriptions
MRR
Monthly recurring revenue
Active Subscribers
Paid plans
Active Trials
In free trial
Trial Conversion
Trial → paid rate
ARR
Annual run rate
New Subscribers (30d)
Last 30 days
Churned (30d)
Cancellations
Net Growth (30d)
New minus churned
Subscription Analytics
Trial conversion rates and cancellation metrics
Weekly Trial to Paid Conversion
Conversion rates and volume over the past 6 weeks
Conversion Rate %
■ Converted Users
Plan Distribution
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Revenue by Plan
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Web Analytics
Sessions (30d)
Total web sessions
Users (30d)
Unique visitors
New Users (30d)
First-time visitors
Page Views (30d)
Total page views
Bounce Rate
Single-page sessions
Avg Session
Time on site
Sessions & Users Trend
Daily — last 30 days
● Sessions
● Users
Top Pages
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Traffic Sources
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Devices
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